Boost Your Business

Ideas and tools to help you boost your business success – and keep your balance between work and play.

Legal & Ethical Issues in Social Media

May 6, 2012
Front cover of "Legal and Ethical Issues in Social Media (3rd Sector)" PDF file - text and somewhat-worried-looking Twitter bird

Do you know your legal obligations where social media is concerned? Are you up-to-speed with the terms of service of the platforms you’re using? Have your organisation’s communications policy and other policies been updated to encompass social media usage? Below are the notes from a

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How to Convert More Website Visitors into Buyers

May 3, 2012
Photo of Kevin McCaffrey

The following is a guest post by Kevin McCaffrey of Conversion Rate Services – download a free white Paper on conversion optimisation at www.conversion-rate-services.com. The best way to convert more customers into buyers is by using a conversion optimisation process. Conversion optimisation has been around

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PRODUCTIVITY BOOSTER: Learn to touch type (for free)

April 26, 2012
Old photo of Galli Curci (opera singer) at the typewriter

Want an easy productivity boost, to free up hours of your time? Up your typing skills! People often ask me how I have time to update so many social media pages, and assume it’s taken me hours, but in fact they’re usually just tiny, quick

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Stress Management, Motivation & Resilience: Free workbook!

April 24, 2012
Front Cover: Feel Better & Keep Moving Forward! (Workbook) - Strategies and ideas on stress management, motivation and resilience by Tracy Dempsey

You may have seen over on the Soul Ambition events page that I’ve been doing some free public workshops via Health in Mind over the last while, on stress management, motivation and resilience. I’ve also done free webinars for www.learningpool.com on the same topics; I know

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Five on Friday (#5onFri) – April 20th 2012

April 20, 2012
Post-it showing heart around '5 on Fri'

Happy Friday, people! You may know from my blog post on using Twitter effectively that I don’t really do #FollowFriday, though I appreciate the thought when people take the time to do so! There are so many people I could mention in an #FF tweet,

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Shorter snippets: Soul Ambition elsewhere on the web

March 10, 2012
YouTube logo

Most of my posts on here are pretty lengthy – detailed ‘how-to’ posts, descriptive travel stories and so on. But since you don’t always have time to read long posts, and I don’t have loads of time between clients and workshops to write lots of

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10 Reasons You Should Switch Your Facebook Business Profile to a Page

March 7, 2012
Wrong Way sign (white on red)

I know from my workshops and coaching that many of you are still quite innocently getting this profile/page thing wrong. Hard-working, time-strapped, resource-poor business owners with great products and services; charities and social enterprises who do fantastic work; talented artists and musicians and promoters who

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Can you read minds?

February 21, 2012
Derren Brown in classic

Think of a number, any number… I bet I know what it is! What’s that? You don’t believe in ‘mind reading’? I thought not; most people probably don’t. So why is it, then, that many of us assume we can do it? In our private

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Anam Mara, Part 2: Seaside

September 1, 2011
View of Trá Na Rossan beach from Atlantic Drive

In my last post, I blogged about Part 1 of my escape to a friend’s cottage in Donegal; a trip that was meant to be a time of writing and creating but came to be more about reading and gestating. This is the second post of

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Anam Mara, Part 1: Fireside

June 18, 2011
Anam Mara cottage, Donegal

In my last post, I blogged about my imminent escape to a cottage in Donegal, for a self-imposed creative retreat. There is a tv in the cottage, but I wasn’t going to be using it; and there’s no internet access. My plan was to bring

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Creative Retreat – Offline ’til 21/3!

March 10, 2011
View of Mulroy Bay, Downings, Co. Donegal

Well, after a really, really busy January and February giving various talks, training courses and residentials, along with some one-to-one coaching, I’m off on a creative retreat! My plan for Soul Ambition was always to develop lots of self-study courses people could use for their

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Low on Money, Rich in Time? Consider Skill Swapping

February 22, 2011
Time & Money: Photo of a pocketwatch on a wallet

So you’re trying to improve your career prospects with some new training, but you’ve no spare funds to invest in it. Or maybe you’re out of work and struggling to pay for necessary (and not-so-necessary) services. You’ve got little money, but a lot of time.

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Facebook for Business: I’ve Done It Wrong – Help!

December 13, 2010
Jimmy Saville enjoying a nice cup of tea with a robot dog and small boy

So, you’ve read the Facebook for Business: The Basics post, and you had a sinking feeling as you realised you had accidentally breached Terms of Service (ToS), by using a personal profile instead of a business page – adding friends, posting primarily business content – and/or

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Facebook for Business: The Basics

November 26, 2010
Facebook pages graphic

Get It Right from the Start – Save your Time, Money and Reputation Social media for business is still a relatively new field, and many business owners find it something of a minefield. Some of them are setting up profiles and pages in a panic,

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