Social Media

Ideas and tools to help you use social media to develop your business, raise awareness for your causes, boost your social life and more.

Legal & Ethical Issues in Social Media

May 6, 2012
Front cover of "Legal and Ethical Issues in Social Media (3rd Sector)" PDF file - text and somewhat-worried-looking Twitter bird

Do you know your legal obligations where social media is concerned? Are you up-to-speed with the terms of service of the platforms you’re using? Have your organisation’s communications policy and other policies been updated to encompass social media usage? Below are the notes from a

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PRODUCTIVITY BOOSTER: Learn to touch type (for free)

April 26, 2012
Old photo of Galli Curci (opera singer) at the typewriter

Want an easy productivity boost, to free up hours of your time? Up your typing skills! People often ask me how I have time to update so many social media pages, and assume it’s taken me hours, but in fact they’re usually just tiny, quick

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Five on Friday (#5onFri) – April 20th 2012

April 20, 2012
Post-it showing heart around '5 on Fri'

Happy Friday, people! You may know from my blog post on using Twitter effectively that I don’t really do #FollowFriday, though I appreciate the thought when people take the time to do so! There are so many people I could mention in an #FF tweet,

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Shorter snippets: Soul Ambition elsewhere on the web

March 10, 2012
YouTube logo

Most of my posts on here are pretty lengthy – detailed ‘how-to’ posts, descriptive travel stories and so on. But since you don’t always have time to read long posts, and I don’t have loads of time between clients and workshops to write lots of

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10 Reasons You Should Switch Your Facebook Business Profile to a Page

March 7, 2012
Wrong Way sign (white on red)

I know from my workshops and coaching that many of you are still quite innocently getting this profile/page thing wrong. Hard-working, time-strapped, resource-poor business owners with great products and services; charities and social enterprises who do fantastic work; talented artists and musicians and promoters who

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Long-term job-hunters? How to stay motivated!

February 7, 2012
Smiling runners in Copenhagen marathon

Can’t seem to get a break in the current job market, despite your best efforts? Feeling demoralized and demotivated? Feel like you’ve been on a long road and no end is in sight? In difficult economic times, you can be doing everything right and still

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Boost Your Career Prospects: A Holistic Approach

January 31, 2011
Soul Ambition and man with outstretched arms, rays of sunshine in the background

Whether you’re actively job-hunting or just wistfully dreaming of a career change, there are many practical steps you can take to boost your employability (and promotability).

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Facebook for Business: I’ve Done It Wrong – Help!

December 13, 2010
Jimmy Saville enjoying a nice cup of tea with a robot dog and small boy

So, you’ve read the Facebook for Business: The Basics post, and you had a sinking feeling as you realised you had accidentally breached Terms of Service (ToS), by using a personal profile instead of a business page – adding friends, posting primarily business content – and/or

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Facebook for Business: The Basics

November 26, 2010
Facebook pages graphic

Get It Right from the Start – Save your Time, Money and Reputation Social media for business is still a relatively new field, and many business owners find it something of a minefield. Some of them are setting up profiles and pages in a panic,

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Knowledge Is Confidence

October 25, 2010
Tech Support Cheat Sheet Image

When I do my confidence-building courses and coaching, I ask people what their biggest confidence saboteurs are. And one of the most common, in people’s business or personal lives, is a lack of knowledge. People are often scared of looking stupid, or ignorant, and dread

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Smells Like Clever Marketing

October 22, 2010

You know your viral video’s a true success when it’s been parodied by Sesame Street. In an earlier post, I shared the ever-so-brilliant Old Spice ad which won the Grand Prix for film and a Primetime Emmy Award for Outstanding Commercial this year. Sesame Street’s

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Make Your Own Luck (With Help From Other People)

October 22, 2010
Five-Leaf Clover by Mikko Luntiala, on Flickr

If you believe you are lucky, you are more likely to be lucky. Research shows that optimists achieve more, live longer and enjoy better relationships with people. So whilst there are times when it pays to be pessimistic – when the consequences of an action

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Getting to Grips With Twitter [Updated]

June 11, 2010
Cartoon of blue bird holding "Follow Me" banner

In a 2010 report, marketing company SocialTwist published some statistics on Internet sharing trends, based on analysis of over one million referral messages shared via its ‘Tell-a-Friend’ tool. Of the sharing activity they studied, email still accounted for more than half of referrals, but social

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Social Media – Useful Links & Tools: Blogging

June 11, 2010
Wordpress_logo

This is an updated, electronic version of a document I used to send out as a follow-up to the bigger, more valuable conversations enjoyed during Soul Ambition “Making the Most of Social Media” workshops. If you didn’t attend one, you may like to read this

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