Social Media

Legal & Ethical Issues in Social Media

May 6, 2012
Front cover of "Legal and Ethical Issues in Social Media (3rd Sector)" PDF file - text and somewhat-worried-looking Twitter bird

Do you know your legal obligations where social media is concerned? Are you up-to-speed with the terms of service of the platforms you’re using? Have your organisation’s communications policy and other policies been updated to encompass social media usage? Below are the notes from a

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10 Reasons You Should Switch Your Facebook Business Profile to a Page

March 7, 2012
Wrong Way sign (white on red)

I know from my workshops and coaching that many of you are still quite innocently getting this profile/page thing wrong. Hard-working, time-strapped, resource-poor business owners with great products and services; charities and social enterprises who do fantastic work; talented artists and musicians and promoters who

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Facebook for Business: I’ve Done It Wrong – Help!

December 13, 2010
Jimmy Saville enjoying a nice cup of tea with a robot dog and small boy

So, you’ve read the Facebook for Business: The Basics post, and you had a sinking feeling as you realised you had accidentally breached Terms of Service (ToS), by using a personal profile instead of a business page – adding friends, posting primarily business content – and/or

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Facebook for Business: The Basics

November 26, 2010
Facebook pages graphic

Get It Right from the Start – Save your Time, Money and Reputation Social media for business is still a relatively new field, and many business owners find it something of a minefield. Some of them are setting up profiles and pages in a panic,

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Smells Like Clever Marketing

October 22, 2010

You know your viral video’s a true success when it’s been parodied by Sesame Street. In an earlier post, I shared the ever-so-brilliant Old Spice ad which won the Grand Prix for film and a Primetime Emmy Award for Outstanding Commercial this year. Sesame Street’s

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Make Your Own Luck (With Help From Other People)

October 22, 2010
Five-Leaf Clover by Mikko Luntiala, on Flickr

If you believe you are lucky, you are more likely to be lucky. Research shows that optimists achieve more, live longer and enjoy better relationships with people. So whilst there are times when it pays to be pessimistic – when the consequences of an action

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Getting to Grips With Twitter [Updated]

June 11, 2010
Cartoon of blue bird holding "Follow Me" banner

In a 2010 report, marketing company SocialTwist published some statistics on Internet sharing trends, based on analysis of over one million referral messages shared via its ‘Tell-a-Friend’ tool. Of the sharing activity they studied, email still accounted for more than half of referrals, but social

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Social Media – Useful Links & Tools: Blogging

June 11, 2010
Wordpress_logo

This is an updated, electronic version of a document I used to send out as a follow-up to the bigger, more valuable conversations enjoyed during Soul Ambition “Making the Most of Social Media” workshops. If you didn’t attend one, you may like to read this

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Social Media – Why Bother?

June 11, 2010

So much buzz about social media – but why bother? Well, whether you’re trying to raise your own profile – as a job-seeker perhaps, or a sole trader, or that of your business, a cause or a charity, you ignore the benefits of social media at your peril. Here are 12 reasons why you should engage in social media, with examples of how people are doing it well.

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Social Media – Useful Links & Tools: LinkedIn

June 11, 2010
"What is LinkedIn?" icon

LinkedIn reached its 100 million member threshold in March 2011, and employers are increasingly using social media sites in their recruitment. (89% of employers will do so in 2011, according to this infographic.) For business owners, networking is of course crucial. LinkedIn’s been offering online,

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